Their vehicles will also be spotted displaying The Poppy on roads up and down the country.

Regional Fundraiser for The Royal British Legion, Sue Smart, said: "These giant poppies have provided a marvellous boost for our campaign. We urge others to follow Keltruck's lead."

"This was a great opportunity for local companies to help us raise awareness and funds for the vital work that we undertake, providing welfare support for serving and ex-Service people and their families."

Keltruck director, Chris D. Kelly, said; "This year once again, events in Iraq and Afghanistan have shown us the very high human cost of conflict, and it is clear that the work of The Royal British Legion is needed now more than ever."

The annual Poppy Appeal is the Legion's major fundraising campaign and the aim this year is to raise an unprecedented £27.5 million allowing the Legion to continue the work that means so much to the thousands of serving and ex-Service people and their families who approach The Royal British Legion every year for help.

To find out how you can support the Poppy Appeal, please call Sue Smart on 0121 355 6387.

Ends

Ssmart

Notes to editors

Further information from Sue Smart, Regional Fundraiser-The Midlands, The Royal British Legion, Tel: 0121 355 6387, E-mail: ssmart@britishlegion.org.uk

• To find out more about volunteering for The Royal British Legion in your area

• The Royal British Legion protects the interests, welfare and memory of British serving and ex-Service people and their dependants. Around 10.5 million people - of all ages - are eligible to approach the Legion for support. Our charitable work covers a range of services including grant-making to those in need, pensions and benefits advice, vocational assessment and careers advice, home and hospital visits as well as the provision of full nursing care.

• To find out more about volunteering for The Royal British Legion in your area call free on 0800 085 5924 or e-mail poppypeople@britishlegion.org.uk or visit www.poppy.org.uk

• For further information about the Legion's work please visit www.britishlegion.org.uk