Seeing the power of the world wide web to reach new markets, particularly abroad, for used Scania trucks and parts, Chris asked his good friend John Goodwin of Goodwin plc to send the top man from his burgeoning IT business, Internet Central in Keele, to visit Keltruck West Bromwich to discuss a Keltruck website. keltruck.co.uk was registered on 19 March 1997 (keltruck.com was adopted in 2001) and, over the next couple of years, more and more content was added to the original used Scania parts offering – used vehicle stock began to be added followed by aftersales information such as depot details and information about the West Bromwich bodyshop.
The launch of the website in 1997 made Keltruck the first commercial vehicle dealer in the UK to go online and, possibly, the first independent Scania dealer in the world to have a website.
By the early noughties Scania had begun providing a dealer website solution and, in early 2004, keltruck.com switched over to this platform in a project led by Chris Kelly the younger (then marketing manager), where it has remained and flourished ever since.
Today there are 1,300 pages and the site receives over 5,000 visits per month. In recent years even more content has been included – such as the company’s social media channels – and website visits are driven by e-newsletter campaigns making Keltruck one of the most sophisticated truck dealers of the online, digital era.