Birmingham Post

A bold, new initiative has been launched by a Midlands company.

It gives lorry operators a comprehensive package of services designed to meet all the needs of a highly-competitive industry.

The Truck Trading Estate, which is close to Junction 1 of the M5 at West Bromwich, has made one-stop shopping a reality for the British commercial vehicle industry.

Kelly Trucks Ltd., the company behind the imaginative and innovative project, operates one of the most advanced truck dealerships in the country.

Its complete package includes Scania sales, parts and services, used commercial vehicle sales, commercial painting, bodybuilding, cab refurbishment, transmission rebuilding and chassis and cab realignment.

The service department is open seven days a week and there is a 24-hour breakdown recovery lifeline.

Additional facilities are being provided through the development of workshops and self-contained unites for firms involved in servicing and supplying the commercial vehicle industry.

“We hope to attract business like tarpaulin manufacture, trailer spares, light commercial vehicle distribution, tyre distribution – in fact, anyone with the foresight to take advantage of the existing passing trade,” Mr. Roger Stevens, the group marketing manager, says.

Lorry operators get an exclusive opportunity to see it all for themselves tomorrow when Keltruck puts it services and facilities on display during a special open day.


“This is an open invitation to operators, whether existing or potential customers,” Mr. Stevens says, “To take advantage of an unrivalled opportunity to get a first-hand view of the sophisticated and advanced service we provide.

“Specialist staff will be available to answer questions and explain how we can tailor our service to meet the needs of individual firms.

“We pride ourselves on our quality, craftsmanship, personal service and speed, which is backed by unbeatable cost-effectiveness and warranty.”

Kelly Trucks gives top priority to servicing operations, using only the most modern equipment and highly-skilled, Scania-trained mechanics and auto-electricians.

Chassis-straightening equipment and body-building facilities give Keltruck the in-house ability to handle major accident repairs to any make of vehicle.

Painting and sign-writing services add the finishing touches to a service which ensures that vehicles are fully operational and back on the road with a minimum of fuss and delay.

The company also offers contract maintenance and scheduled service contracts.

Sales of Scania trucks – which have almost a 50 per cent British content – are backed by comprehensive aftercare and a computer-controlled parts service which is available over the counter or is delivered to the door seven days a week.

Kelly Trucks Ltd., established in April 1983, is now the No. 1 Scania distributor in Britain.

The group employs 140 people at the West Bromwich Truck Trading Estate and is planning to open a depot at Stoke-on-Trent early next year.

Keltruck Scania company history: Founded by Chris Kelly in 1983